Awards are one of the most powerful and cost-effective marketing tools and winning a prestigious African Award of Excellence will help your organisation to stand out from the crowd, send a positive message about yourself or to your existing customers and attract new business. We want to help you raise the profile of your organisation and enhance its reputation by promoting the great work you are doing while at the same time providing you with a platform to celebrate your success. It is also a way of encouraging people and Establishments to keep up with their good work. If you’re a young business without much marketing spend, then entering awards can be a cost-effective way of generating positive marketing and PR, because you’re thrown into the spotlight. It also offers an instant seal of approval. Potential customers can look at that and think, ‘I’m happy to do business with this company because they have that recognition’. Experience has shown that an award gives massive credence to our business, particularly when talking to new customers and vendors that have not dealt directly with us in the past. With existing partners, it reinforces the fact they have made the right choice to work with us. If you equate the benefits of winning an award to other forms of marketing, you would probably have to spend so much money to get similar levels of impact. The African Award of Excellence is open to Individuals, private sector, public sector and informal organisations of all sizes.